What is digital signage and why is it so important? Digital signs are used to prominently display information, advertising, and entertainment. They are located at places like sports grounds, shops, shopping centers, food outlets, gyms, airports, and reception areas. With screens available in a full range of sizes, from a tablet to TV monitors, to large video walls.

Digital signage has grown in popularity because it’s more interactive than static signage, such as traditional posters. The use of different graphics and constantly refreshing images attract attention and also ensure up-to-date messages. This means your message can be simple or complex, appearing as stand-alone information or something that tells a story by the rotation of the text and images. Over the last few years, we have seen a huge increase in digital signage displays throughout the corporate sector.

What is digital signage used for?

It is used in multiple ways for a variety of purposes:

Information: digital signage is perfect for displaying up-to-the-minute information and messages. Such as scheduled departures and arrivals at airports and stations, share prices at financial institutions, and information at GP surgeries, hospitals, universities, and hotels.

Advertising: digital advertising is a hugely effective way of attracting attention. Whether it’s at your local bus stop, alongside the escalators in a tube station, or around the perimeter of a football pitch. Or in shop windows and emblazoned on the sides of buildings at high-traffic locations like Piccadilly Circus or New York’s Times Square.

Menus: fast food restaurants use digital signage to display their menus. They not only look good, but they’re also easy for customers to read and are simple to update if there are any menu or price changes.

Welcome: many companies use display communication in their reception areas to welcome visitors. When the signs are not needed for company messaging, they often display the news and weather. Offering visitors something to look at as they wait.

Attention: if your company is attending a trade show or exhibition, digital signage can grab the attention of passing visitors. Giving them enough information about your brand to encourage them to come over to find out more.

Still unsure what is digital signage and why is so important? Please contact the Lewcon Digital Solutions experts today to discuss how it will benefit your business.

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