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digital signage

What is digital signage and why you need to consider it for your business

12 Apr 2022 Digital Signage
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The adoption of digital signage is increasing at a rapid rate as the costs of deploying digital signage solutions become more affordable. It’s estimated that by 2024, the digital signage market will reach $29.8 billion as more industries move from static to digital signage solutions. 

What is digital signage? 

Digital signage can be used to transmit public information, internal communications or share product and marketing messages with consumers.  

Digital signage is the combination of hardware, software, connectivity and content, taking your message to your audience is a highly visual way, relaying images, video or rich media compelling content. 

Why should you consider digital signage?

Whether you are looking at increasing team engagement by improving internal communications,  want to use signage for wayfinding and information sharing or looking for a better way to deliver marketing messages that create an instant impact, digital signage might be the answer. 

The rapid adoption of digital signage solutions can also be attributed to the impact of COVID-19 and the need of advertisers to deliver their messages in a more virtual manner.

digital wall

What are the benefits of adopting digital signage within your business? 

There is a range of advantages from adopting digital signage into your organisation, from single standalone displays or kiosks to large format LED walls, digital signage can be a great tool in delivering your message with a wow factor. 

Benefits include: 

  • Delivering clear messages to your audience that create an immediate impact 
  • Real-time communication with your audience with the ability to change content quickly 
  • A cost-effective way to convey information with minimum ongoing costs

What vertical markets are best suited for digital signage? 

The great news is that as digital signage becomes more affordable and cost-effective, the list of use cases for the application increases, here are just a few examples:

  1. The most obvious application is digital signage solutions within retail or hospitality environments, delivering important information like menus or adverts quickly and concisely. 
  2. Shopping centres, large event venues, museums or entertainment parks often use digital signage for wayfinding or up-to-date information. 
  3. Educational establishments or healthcare settings deliver important information directly to their target audience with the ability to amend or change the message as required. 
  4. Corporate receptions to deliver brand messages to your customers and keep your internal teams updated.
digital wall

What is a digital signage solution? 

A digital signage solution comprises of all of the elements required for a fully functional digital signage system, explained below:

  1. Hardware – the devices needed to display your content effectively, this could be displays, digital kiosks or video walls. 
  2. Software – the interface that enables you to create, upload and schedule on-screen content. 
  3. Connectivity – how you will connect to your signage terminals – normally via ethernet, WiFi, 4 or 5G 
  4. Content – what you will display on your displays. 

In order to have a fully operational solution, it is important that you have these four pieces of the digital signage puzzle. Also crucial to success is to consider where you want your message to be seen – factor in your installation costs so they don’t come as a surprise and think about the call to action, when your audience has seen your message, what’s the next step, how can you measure whether you are delivering your messages effectively. 

Why Lewcon?

We understand all the challenges and pitfalls that might face a successful digital signage installation and we will work with you on each stage of any deployment to deliver a fantastic result, from pre-sales consultation to installation and ongoing support and maintenance. 

We work with the world’s leading digital signage brands including OneLan, BrightSign and signagelive to ensure that you receive a bespoke solution that meets your specific requirements and objectives. 

We’ve helped a number of our clients successfully adopt digital signage within their businesses, find out more here

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