The adoption of digital signage is increasing at a rapid rate as the costs of deploying digital signage solutions becomes more affordable. It’s estimated that by 2024, the industry will reach $29.8 billion as more sectors move from static to digital solutions. So, what is it and why should you use digital signage?
Digital signage is used to transmit public information, internal communications or share product and marketing messages with consumers. It is the combination of hardware, software, connectivity and content. Delivering your message to your audience in a highly visual way, relaying images, video or rich media compelling content.
Whether you are looking at increasing team engagement, improving internal communications, using it for way-finding and information sharing. Or simply looking for a more dynamic to deliver marketing messages. Digital solutions are the answer.
In addition, the rapid adoption of electronic solutions are being attributed to the impact of COVID-19 and the need of advertisers to deliver messages virtually.
There is a range of advantages from adopting this solution into your organisation. From single standalone displays and kiosks to large format LED walls, electronic signage can be a great tool in delivering your message with a wow factor.
The great news is that as solutions become more affordable and cost-effective, the list of use cases for the application increases, here are just a few examples:
It comprises of all of the elements required for a fully functional digital signage system, explained below:
In order to have a fully operational solution, it is important that you have these four pieces of the digital signage puzzle. Also crucial to success is to consider where you want your message to be seen – factor in your installation costs so they don’t come as a surprise and think about the call to action, when your audience has seen your message, what’s the next step, how can you measure whether you are delivering your messages effectively.
We understand the challenges and pitfalls that face a successful installation. And we will work with you on each stage of any deployment to deliver a fantastic result. From pre-sales consultation to installation and ongoing support and maintenance our team are there to help.
We’ve helped our clients successfully adopt digital signage within their businesses, find out more here
Why should you use digital signage? We hope that this article has now answered this question for you!
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