The adoption of digital signage is increasing at a rapid rate as the costs of deploying digital signage solutions becomes more affordable. It’s estimated that by 2024, the industry will reach $29.8 billion as more sectors move from static to digital solutions. So, what is it and why should you use digital signage?

Digital signage is used to transmit public information, internal communications or share product and marketing messages with consumers. It is the combination of hardware, software, connectivity and content. Delivering your message to your audience in a highly visual way, relaying images, video or rich media compelling content. 

Why should you consider digital signage?

Whether you are looking at increasing team engagement, improving internal communications, using it for way-finding and information sharing. Or simply looking for a more dynamic to deliver marketing messages. Digital solutions are the answer. 

In addition, the rapid adoption of electronic solutions are being attributed to the impact of COVID-19 and the need of advertisers to deliver messages virtually.

Why should your business use Digital Signage

What are the benefits?

There is a range of advantages from adopting this solution into your organisation. From single standalone displays and kiosks to large format LED walls, electronic signage can be a great tool in delivering your message with a wow factor. 

Benefits include: 

  • Delivering clear messages to your audience that create an immediate impact 
  • Real-time communication with your audience with the ability to change content quickly 
  • A cost-effective way to convey information with minimum ongoing costs

What vertical markets are best suited?

The great news is that as solutions become more affordable and cost-effective, the list of use cases for the application increases, here are just a few examples:

  1. The most obvious application is  within retail or hospitality environments, delivering important information like menus or adverts quickly and concisely. 
  2. Shopping centres, large event venues, museums or entertainment parks often use it for way-finding or up-to-date information. 
  3. Educational establishments or healthcare settings deliver important information directly to their target audience with the ability to amend or change the message as required. 
  4. Corporate receptions to deliver brand messages to your customers and keep your internal teams updated.
Why should you use Digital Signage

What is a digital signage solution? 

It comprises of all of the elements required for a fully functional digital signage system, explained below:

  1. Hardware – the devices needed to display your content effectively, this could be displays, digital kiosks or video walls. 
  2. Software – the interface that enables you to create, upload and schedule on-screen content. 
  3. Connectivity – how you will connect to your signage terminals – normally via ethernet, WiFi, 4 or 5G 
  4. Content – what you will display on your displays. 

In order to have a fully operational solution, it is important that you have these four pieces of the digital signage puzzle. Also crucial to success is to consider where you want your message to be seen – factor in your installation costs so they don’t come as a surprise and think about the call to action, when your audience has seen your message, what’s the next step, how can you measure whether you are delivering your messages effectively. 

Why Lewcon Audio Visual?

We understand the challenges and pitfalls that face a successful installation. And we will work with you on each stage of any deployment to deliver a fantastic result. From pre-sales consultation to installation and ongoing support and maintenance our team are there to help. 

We work with the world’s leading brands including OneLan, BrightSign and signagelive to ensure that you receive a bespoke solution, that meets your specific requirements and objectives. 

 We’ve helped our clients successfully adopt digital signage within their businesses, find out more here

Why should you use digital signage? We hope that this article has now answered this question for you!

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